The True Choice

The conventional television viewer, whether it'd be the giddy tween who is looking forward to another horrible bit of American teen drama, or the butch man who focuses on hockey games, is becoming quite a very rare breed indeed. According to a recent Ipsos Reid poll, Canadians spend an average of an hour and six minutes more on their personal computer than on the black box, panel et al.

It's the result of a gradual transition as the information superhighway becomes a haven for the bored and lovelorn, while conventional broadcasters try to ignore the news with the sort of content that drove their audiences online in the first place.

Just like when television forced radio into a source of elevator and commuting music, this decades old technology is finally not the dominant medium of this dear land.

Let's face it: We have more choice over what we see online, and the repetitive nature of programming (especially those reality shows) are the main reason why the traditional airwaves are losing their control.

Meanwhile, the CRTC thinks that the courts will figure out whether or not broadcasters can spend more, or if cable and satellite companies will want to jack up their rates.

Face it, Corporate Canada. Stay tuned for a good old activity called "adapting to the current market environment". You haven't done so until now.

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